The Reeds PRC recognizes that our clients operate in a complex marketplace. Helping them to strategically evaluate their communication challenges is at the core of our approach. Through the years, we have developed and refined our methodology, beginning with a thorough situation analysis focused on strategy development and comprehensive action plans. The result is a proven track record of solutions centered on our clients’ audiences and clearly defined project goals.
“Carol has the respect and the ear of every major political leader in this city and every business leader in this city”
For more than 30 years, The Reeds Public Relations Corporation (The Reeds PRC) has specialized in providing results-driven communications consulting for Fortune 500 corporations, government agencies, charitable nonprofits and associations, public initiatives and political candidates. As a trusted thought partner to clients, we offer strategic counsel in the areas of community relations, program and event management, and government relations.
“Better than any other consultant in town, [The Reeds PRC] has mastered the fine art of momentum, perhaps the most underrated element in politics.”
THE DALLAS OBSERVER
What we Do
Through our civic involvement over the past three decades, we have helped steer many of the projects that have defined the evolution of Dallas. Our successes have included persuading voters to approve landmark civic projects such as the American Airlines Center and the Omni Dallas Hotel as well as major bond campaigns, including the $747 million campaign funding the new Parkland Hospital, the 2008 and 2015 Dallas ISD bond election campaigns totaling $2.9 billion, and the 2006 and 2012 City of Dallas Bond campaigns totaling $2.5 billon.
Successful strategies that identify and map key stakeholders and decision makers, refine key messages and develop a targeted strategic plan that will utilize high-impact media relations, branding and marketing communications, and public involvement tactics to achieve client goals.
Results-driven public relations services for Fortune 500 companies, nonprofits, and public entities and initiatives.
Successful public-affairs strategies incorporating outreach efforts that change public opinion and shape policy.
Comprehensive media outreach plans -- encompassing goals and objectives, key audiences and influencers, and targeted media outlets -- to convey key messages and achieve desired results.
Expertise in building and sustaining multilayered and long-term strategic corporate and community partnerships.
Media Training and Crisis Management
Thoughtful and disciplined message development, media training and media strategy to help win in the court of public opinion.
Event Production and Management
Comprehensive event production and management services tailored to meet client goals while staying within desired budget.
Program and Campaign Management
Skilled team of professionals developing game-changing fundraising, marketing, public relations and media relations strategy for political campaigns, community programs and public initiatives.
Message driven creative materials that tell a compelling story.
“The Reeds combine tremendous insight, flawless execution and unquestioned integrity.”
Ross Perot, Jr.
Who We Are
More than 30 years ago, Carol Reed founded the award-winning firm of Carol Reed Associates, Inc., specializing in corporate communications, campaign consulting, issues and crisis management, event production and community initiatives. Reed’s career began in 1976 as political director for United States Senator John Tower (R-TX). In 2008 the company became The Reeds Public Relations Corporation to reflect the firm’s partnership of Carol and her daughters, Laura Reed and Angela Shellene.
Carol is well known for her media training and message-development skills but is also recognized for her entertaining oratorical skills. Her major addresses include national leaders at Renaissance Weekend in Monterey, California; National Executive Women Forum in Newport Beach, California; National Bond Buyers in Orlando, Florida; The Real Estate Council in Dallas, Texas; The Dallas Summit; and The Rotary Club of Dallas.
In addition, she has served on national debate panels and been a frequent contributor and moderator during televised election-night coverage. Interviewed and profiled many times, she has been featured in The Dallas Morning News, D CEO, D Magazine, Campaign and Elections Magazine, and was featured in Lee Cullum’s CEO on KERA. She is a regular source for and is often quoted in The New York Times. She is listed in D CEO as one of the Most Powerful Dallas 500 Business Leaders in 2016.
Carol is the first woman to chair the Dallas Convention & Visitors Bureau, the Rotary Club of Dallas, and The Real Estate Council’s Fight Night.
Following stints with several high-profile political campaigns and ten years at our State Capitol, Laura rejoined the firm in 2005 to lead The Reeds PRC Governmental Relations and Campaign Management divisions. In addition to her work on the firm’s issue campaigns, Reed spearheads the company’s public-sector practice, which assists individuals and business in their relationships with government entities and the public. In addition, she was recently tapped to serve on Dallas ISD Superintendent Michael Hinojosa’s Advisory Committee.
Angela Reed Shellene
Angela Reed Shellene leads the event and program management division, in addition to assisting with many of the firm’s community initiative projects. Angela has years of experience working with corporate and nonprofit organizations to produce events, press conferences and programs. Currently, Angela helps manage the Dallas Mayor’s Educational Programs including the Mayor’s Intern Fellows Program, Mayor’s Back to School Fair and Mayor’s Summer Reading Program.
Angela also oversees the production of news conferences for the firm’s clients. Some of her most recent high- profile media events include the Bank of America Plaza Relighting, Perot Museum of Nature & Science Groundbreaking event and the unveiling of the logo for The North Texas Super Bowl Host Committee for Super Bowl XLV.