The Reeds PRC recognizes that our clients operate in a complex marketplace. Helping them to strategically evaluate their communication challenges is at the core of our approach. Through the years, we have developed and refined our methodology, beginning with a thorough situation analysis focused on strategy development and comprehensive action plans. The result is a proven track record of solutions centered on our clients’ audiences and clearly defined project goals.
“Carol has the respect and the ear of every major political leader in this city and every business leader in this city”
For more than 30 years, The Reeds Public Relations Corporation (The Reeds PRC) has specialized in providing results-driven communications consulting for Fortune 500 corporations, government agencies, charitable nonprofits and associations, public initiatives and political candidates. As a trusted thought partner to clients, we offer strategic counsel in the areas of community relations, program and event management, and government relations.
“Better than any other consultant in town, [The Reeds PRC] has mastered the fine art of momentum, perhaps the most underrated element in politics.”
THE DALLAS OBSERVER
What we Do
Through our civic involvement over the past three decades, we have helped steer many of the projects that have defined the evolution of Dallas. Our successes have included persuading voters to approve landmark civic projects such as the American Airlines Center and the Omni Dallas Hotel as well as major bond campaigns, including the $747 million campaign funding the new Parkland Hospital, the 2008 and 2015 Dallas ISD bond campaigns totaling over $3 billion, as well as the 2006, 2012 and 2017 City of Dallas Bond Campaigns totaling $3.7 billon.
Successful strategies that identify and map key stakeholders and decision makers, refine key messages and develop a targeted strategic plan that will utilize high-impact media relations, branding and marketing communications, and public involvement tactics to achieve client goals.
Results-driven public relations services for Fortune 500 companies, nonprofits, and public entities and initiatives.
Successful public-affairs strategies incorporating outreach efforts that change public opinion and shape policy.
Comprehensive media outreach plans -- encompassing goals and objectives, key audiences and influencers, and targeted media outlets -- to convey key messages and achieve desired results.
Expertise in building and sustaining multilayered and long-term strategic corporate and community partnerships.
Media Training and Crisis Management
Thoughtful and disciplined message development, media training and media strategy to help win in the court of public opinion.
Event Production and Management
Comprehensive event production and management services tailored to meet client goals while staying within desired budget.
Program and Campaign Management
Skilled team of professionals developing game-changing fundraising, marketing, public relations and media relations strategy for political campaigns, community programs and public initiatives.
Message driven creative materials that tell a compelling story.
“The Reeds combine tremendous insight, flawless execution and unquestioned integrity.”
Ross Perot, Jr.
Who We Are
Over 30 years ago, Carol Reed founded the award-winning firm of Carol Reed Associates, Inc., specializing in corporate communications, campaign consulting, issues and crisis management, event production and community initiatives. In 2008 the company became The Reeds Public Relations Corporation to reflect the firm’s partnership of Carol and her daughters, Laura Reed and Angela Shellene.
Reed’s career began in 1976 as political director for United States Senator John Tower (R-TX). Since that time Carol has become well known for her media training and message-development skills, and also for her entertaining oratorical skills. Her major addresses include national leaders at Renaissance Weekend in Monterey, California; National Executive Women Forum in Newport Beach, California; National Bond Buyers in Orlando, Florida; The Real Estate Council in Dallas, Texas; The Dallas Summit; and The Rotary Club of Dallas.
In addition, she has served on national debate panels and been a frequent contributor and moderator during televised election-night coverage. Interviewed and profiled many times, she has been featured in The Dallas Morning News, D CEO, D Magazine, Campaign and Elections Magazine, and was featured in Lee Cullum’s CEO on KERA. She is a regular source for and is often quoted in The New York Times.
Carol is the first woman to chair the Dallas Convention & Visitors Bureau, the Rotary Club of Dallas, and The Real Estate Council’s Fight Night.
The Reeds PRC is ranked as one of the top-25 public relations firms in the Dallas-Fort Worth area by the Dallas Business Journal. Carol was also named “The King Maker” in Dallas CEO Magazine, which went on to say, “In the hardball world of Dallas politics and bond elections, there hasn’t been a cleanup hitter quite like Carol Reed.” Most recently D CEO included her in its 2015, 2016 and 2017 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas.
DRIVEN | adjective
Someone who is driven is so determined to achieve something or be successful that all of their behavior is directed towards this aim.
While the other elementary students were playing tag, Laura was stuffing envelopes and attending campaign events. That’s what you did as the daughter of the Grande Dame of Dallas politics. Having grown up in politics she became driven to make her mark on the world at an early age.
After graduating from J.J. Pearce High School in Dallas, Laura was driven by sports. She earned a full scholarship to attend Radford University as a Division 1, NCAA soccer net-minder. She earned her degree in Finance and went on to play in the Nike League (the first semi-pro soccer league for women) until her athletic career was cut short by the onset of Rheumatoid Arthritis.
Soon after college Laura became driven by politics and public affairs. She ran financial compliance and scheduling for Ron Kirk’s first mayorial campaign. She served as Finance Director for Carole Rylander’s statewide reelection campaign to the Texas Railroad Commission and worked as a Legislative Aide for two sessions in the Texas Senate. She worked as a lobbyist for the City of Houston and Houston Metro among many others.
Following these stints with several high-profile political campaigns and ten years at the State Capitol, Laura moved back to Dallas and joined her mother and sister to lead The Reeds PRC Governmental Relations and Campaign Management divisions. In addition to her work on the firm’s issue campaigns, Laura spearheads the company’s public-sector practice, which assists individuals and business in their relationships with government entities and the public.
Sometimes, when you’re driven, you end up on a bus. Laura’s campaign work landed her on Willie Nelson’s bus at Farm Aide with spreadsheets and budgets in hand. But, through the haze, she discovered she prefers her own bus, “Ollie”, a classic 1975 VW bus – which she has driven for camping trips across the country. And when she camps it’s in a tent, on the ground - no water, no electric, no cell service. It’s what being driven is all about.
Laura is a graduate of Leadership Dallas, serves on Dallas ISD Superintendent’s Advisory Committee, and is a member of the Dallas Assembly.
Angela Reed Shellene
Angela Reed Shellene leads the event and program management division, in addition to assisting with many of the firm’s community initiative projects. Angela has years of experience working with corporate and nonprofit organizations to produce events, press conferences and programs. Currently, Angela helps manage the Dallas Mayor’s Educational Programs including the Mayor’s Intern Fellows Program, Mayor’s Back to School Fair and Mayor’s Summer Reading Program.
Angela also oversees the production of news conferences for the firm’s clients. Some of her most recent high- profile media events include the Bank of America Plaza Relighting, Perot Museum of Nature & Science Groundbreaking event and the unveiling of the logo for The North Texas Super Bowl Host Committee for Super Bowl XLV.