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Case Study: The Williams Institute

OVERVIEW: The J. McDonald Williams Institute mines the facts.

With six primary areas of research — education, crime and safety, health, housing, social capital, and economic development — information and insights are gained that can transform the quality of urban life.

But, just like that proverbial tree falling in the woods, all the data in the world has little impact if the world isn't given an meaningful opportunity to hear it and run with it.

That's where The Reeds PRC came in.

STRATEGIES AND CHALLENGES: When you are discovering and presenting the pieces that can make a city "whole," you'd better have a city's attention. When your data challenges perspectives and suggests new best practices, it makes sense to preach to those responsible for old perspectives and practices.

It's a better wake-up call.

The Reeds organize The Williams Institute's annual conferences during which the program's scholars and researchers unveil ... no, unleash the latest data. The conference also launches implementation strategy sessions so community leaders can take the information and immediately put it into action.

RESULTS: The Reeds PRC has energized this conference with its event organization skills. The Reeds have also gained civic buy-in for the Institute by delivering the necessary municipal decision-makers who can best implement new thinking. In addition, The Reeds help with the fundraising and public relations.

As a result, up to 700 policy makers attend the annual conference. In Dallas, those policy makers are already incorporating the Institute's wholeness index in its neighborhood-based crime, economic development and public education strategies.

The Reeds can also meet your needs in corporate communications, campaign consultation, community initiatives or event production. Here are additional case studies to illustrate how:

Of course, you can always learn more about The Reeds, Public Relations Corporation.

"It takes more than great information to awaken an entire city to its most pressing needs. It also takes public awareness messages that have been carefully developed and delivered. It also requires the buy-in of the community's most influential opinion leaders. The Reeds understand this."

— J. McDonald Williams

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