Case
Study: Sister to Sister Foundation
OVERVIEW: The leading cause of death among women
in the United States is heart disease.
Highly preventable, the risks and dangers of heart disease have
not easily broken through the clutter of information and concerns
in many women's lives.
The Sister to Sister Foundation is a Washington, D.C.-based organization
exclusively dedicated to the prevention of heart disease in women.
When the organization decided to make its first campaign outside
of the nation's capitol, they looked to Dallas and The Reeds PRC.
STRATEGIES AND CHALLENGES: As home to the largest
breast cancer advocacy organization in the world, Dallas seemed
a natural place to take a stand on women's heart disease.
But imagine:
- starting
a city-wide health organization,
- producing
a major awareness campaign, and
- establishing
instant credibility where nothing before existed
That's
what The Reeds envisioned.
 RESULTS:
And they achieved their vision for Sister to Sister without missing
a heartbeat.
The Reeds helped raised the money needed to establish a local
presence for the organization ... without the need for a local
office or staff. "We are the bricks and mortar," Angela
Reed Shellene says.
They also manage and raise all the funds needed to produce Dallas'
Sister to Sister Heart Health Fair. In its first year, the Fair
had the unprecedented involvement of all four of Dallas' major
hospital systems.
The Reeds created the community partnerships, built the local
board of directors, generated more than 22 million impressions
without purchasing any media, and have attracted thousands of
women to take care of their hearts.
After all, saving lives is a good thing.
The Reeds can also meet your needs in corporate communications,
campaign consultation, community initiatives or event production.
Here are additional case studies to illustrate how:
Of
course, you can always learn
more about
The Reeds, Public Relations Corporation.
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