Case
Study: Dallas Achieves
 OVERVIEW:
Since the 1950s, America's cities and public education institutions
have struggled to meet the needs of all urban dwellers.
Often, community leaders, volunteers and philanthropists step
in as best they can to strengthen failing systems and narrow disparities.
While Dallas civic leader J. McDonald Williams was leading the
charge to create Frazier Courts — one of the largest urban
redevelopment projects in the United States — it became
apparent that none of the plans would have any lasting impact
unless the public school system was also fixed.
Don called The Reeds, Public Relations Corporation.
STRATEGIES AND CHALLENGES: "You cannot have
a school system that is failing the majority of kids and expect
to do redevelopment, create jobs and move the middle class back
into the city," Carol Reed concurred.
Together
with Mr. Williams, educators, civic leaders and experts from around
the county, The Reeds helped benchmark best practices and then
named, branded, and became chief advocates for a hopeful solution:
Dallas
Achieves.
RESULTS: Initially a pilot program involving
just a few schools, Dallas Achieves has grown into a full-fledged
initiative that will refashion the delivery of public education
in Dallas. Focusing on an education model of principal empowerment
or site-based management model, the new superintendent of Dallas
ISD has embraced system-wide implementation.
Thomas Engibous, chairman of technology giant Texas Instruments,
has called Dallas Achieves "the most promising educational
reform initiative that we've seen."
Dallas Achieves has set the goal of Dallas ISD winning the nationally
coveted Broad Prize for Urban Education by the year 2010.
"This is the most important project in which The Reeds have
been involved."
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